![]() Financial engineering is designed to buy time until the next big idea comes along. Manufacturing can be outsourced at a fraction of the cost. In both roles, he helps tackle complex problems like, "How can a particular country reposition itself to appeal to changing tourism trends?" or "How can a global food manufacturer navigate the challenges and opportunities of obesity?" While the problems he sorts out may appear to be vastly different, he says, the principles that drive successful innovation are much the same.Īlice Bumgarner (AB): What is the importance and the role of innovation in today's global economic environment?Īndrew Razeghi: The only sustainable source of competitive advantage is innovation. In addition to teaching innovation at Northwestern University, Andrew Razeghi works as an adviser to organizations on innovation and growth. ![]()
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